How to review a commercial complaint

One of the common methods of verifying a company that you have never worked before is to check the exams or formal complaints about the company. Some of the common lists to post a review or file a complaint are sites such as Yelp, BBB or Ripoff.

Any company that works with a volume of customers over a period of time will have a complaint lodged against them. Large companies like McDonald or Amazon burgers have complaint records about something somewhere almost every day. Business that has never had a complaint lodged against them have probably not been very long and do not work with a large area of ​​the general public.

This does not mean that complaints are not justified. There is more to examine complaints than to read how bad service was from the customer’s point of view. Yes, this customer probably had a lower average experience, but in the field of business performance would not be the norm.

The first element to be taken into account when reviewing a commercial review or a complaint is to examine the number and frequency of complaints. If a company has only one complaint per year, or even a complaint or two for a high volume business, this means that most customers are satisfied. Consider that there are television ads ads their customer satisfaction rate. If the customer satisfaction rate was 97%, it means that 97 of 100 customers were satisfied and that 3 were not satisfied. Improve this to a large volume business and that 3,000 people out of 100,000 customers were not satisfied.

The second problem is that internet review sites provide a lot of anonymity for the plaintaker. Social media allows anyone to say anything about anyone with small consequences of their actions. Sites such as BBB and RipOFF report provides an opportunity for the company to respond to the complaint. Examine fully and accurately a commercial complaint, you must also read the answer by the business representative. Do not forget that just because someone can say that something on the internet does not make it true.

The other problem is that some people do not understand basic business practices. Yes companies are there to provide services to the customer, but are often regulated by a number of internal and external sources. Customers can sometimes expect or ask a lot more than a particular company is able to provide.

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