OLED – new screen technology for digital signage

It might just look like yesterday but a modern flat panel TV device like LCD and plasma have been with us for more than a decade now. Thus, we have seen them become bigger, more average, wider and cheaper. The consequence is that this digital screen can not only be found in the front room of people but is now a common sight in the shopping center and transportation hub as digital signage and along the digital highway.

Now, after years of research and development, the other of the display of televisions began to appear. OLED screen technology (organic light transmitter diodes) works in a way similar to LCD technology but has many advantages.

LCD television uses a layer containing liquid crystals which, when the current is passed to make an image. The backlight on the LCD then provides brightness so the image can be seen.

With an OLED screen, an organic compound movie includes every light emitting diode (LED). Because these small light sources created the brightness needed, no backlight and this has several advantages over LCD and plasma technology.

First, the OLED screen can produce a higher contrast ratio than LCD TV which creates better quality and more visible imaging. It will have a big advantage for digital signage because the screen will be easier to read and visible.

Second, because it doesn’t need a backlight system, the OLED TV screen can be very thin. The first OLED TV to arrive at the market, for example, Sony Xel-1, only 3mm thick (1/8 of one inch).

Finally, another advantage that can be very profitable for digital screens is OLED’s ability to the curve. The cylinder and curved screen is now a possibility that we can immediately see the digital signage equivalent from the Rotund ad kiosk (Morris column).

Of course there are some weaknesses of this new technology, especially in implementing it into digital signage. As the new OLED technology is currently too expensive to consider for advertising and digital signage today and they are also limited size with 20 “being the biggest OLED screen so far produced.

There is, yet, there is no rough solution, so the OLED digital signage screen outdoors will require protection from the LCD enclosure, and yet, no manufacturer produces OLED cover … but watch this room.

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