Technology ecosystems must evolve to support and encourage soul use

Ebusiness leaders must understand their core business and the need to face customers and then develop services that support the transition to attractive touchpoint-agnostic offers, serve, and support customers. However, the development of this service is not trivial, and requires investment in the company’s core applications that can serve the volume of service calls and transactions in a very available environment, can be scaled, and excessive, with strict and programmed technology management. When the company moves away from a single channel model to the proliferation of touch points, they will further invest in trade, marketing, content, analytics, and communication technology that:

Support integrated business processes and data management. Commerce Agile requires strong technology leadership to encourage investment in core and fire services. Results? Choose technology that maximizes flexibility and scalability with customer product management and safe and stable transactional data distributed in all customer interactions

“We are still trying to understand how digital commerce moves channel activity directly, but the conversation has changed now. Decisions about investment and processes surrounding decision making changes. Instead of thinking about individual businesses, we make decisions that focus on growth opportunities throughout the business. ‘ (CTO, insurance industry)

Supports internal and community-based innovation and speed to market. Companies such as Netflix, Best Buy, and Tesco have developed adult open APIs that grow not only internal innovation but involve a broader development community to make an alternative touch point. Third-party developers utilize this service to build innovative applications and websites or to integrate into other touch points such as game consoles or set-top boxes. This developer will usually be compensated through traditional affiliate models or through ad-supported models, allowing companies like this to see fast innovation at a low additional cost.

Business intelligence and customers who synthesize to encourage relevant interactions. Commerce Agile requires business to utilize existing investments. To provide relevant offers, services and experiences to customers, companies must operate customer intelligence throughout the channel from existing systems such as CRM software, web analysis, business intelligence (BI), and data warehouses. Ebusiness executives need to invest in a system that can provide very dynamic and personalized content to customers, such as leading e-commerce platforms, business software, content management solutions, and customer experience management solutions (CXM) that appear.

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